Get your fashion education on! Now we have no excuse for butchering designers names. The video, produced by i-D, is narrated by the iconic lips of Lindsay Wixon and stars an array of top models. I clearly remember the first time I heard Alaia pronounced, it happened to be by Cher in Clueless. Remember the scene? "This is an Alaia...An Awhatta?" Before Clueless I didn't even know who Azzedine Alaia was, truth be told. Thanks to Cher being held at gunpoint, my fashion knowledge subsequently expanded.