Salvatore Ferragamo is celebrating the 35th anniversary of the Vara pump (the mid-heeled shoe featuring a grosgrain bow that fashion icons from Princess Diana to Olivia Polermo have sported) with the L'Icona campaign. Claiborne Swanson Frank photographed 21 of the world's fashionistas & trendsetters, while Justin Wu directed a short film featuring the women in Paris, Moscow, London, Rome, Palm Beach, Miami, Los Angeles, and New York. The campaign encourages clients to customize their own pair; from the bow, to the leather, to the pinnacle of customization - the monogram.
After an indulgent Birthday weekend, week, and month I'm not in need of any more treats at the moment. Though a pair of Vara pumps is certainly going on my perpetual wish list. I'm most keen on the patent black, though if I could indulge in multiple pairs, the two-tone blue or a patent red wouldn't be shooed out of my closet.
